The 'Living in Portugal' events, which began in California at the start of the year, will reach three new US cities in February 2024, with the aim of promoting Portugal as an emigration and investment destination. The new roadshow organised by the Algarve company Open Media will this time pass through Austin, Texas, on 24 February; Atlanta, Georgia, on 28 February; and Boston, Massachusetts, on 2 March 2024.
"Although California is the area where there is most demand for Portugal, demand in the rest of the country continues to grow," Bruce Hawker, CEO of Open Media, told Lusa. "We wanted other cities," he said, after two events in San Francisco and stops in Los Angeles and New York.
The events will bring between 12 and 14 Portuguese companies to the United States, in areas such as real estate, insurance, moving logistics and legal support for emigration, who will make presentations to around 150 participants divided into two sessions.
The aim is to provide information and services to Americans interested in emigrating to Portugal, a segment that has grown exponentially in recent years.
Americans interested in Lisbon and the Algarve
"The biggest demand from Americans has been for the Algarve and Lisbon and the surrounding area," said Bruce Hawker, giving some relevant percentages. Around 30 to 40 per cent of participants are interested in the Algarve, another 30 to 40% want to go to Lisbon and around 10% are looking at the rest of Portugal, such as Porto, Coimbra and the islands.
"The vast majority of people who attend the events have already visited Portugal," he said. "What you also feel is that many of them are at the beginning of the learning curve, at the start of their journey to move to Portugal. They're in the information-seeking phase.
Austin, Atlanta and Boston in our sights
The choice of the new cities was based on possible points of interest related to technology, affluence and the Portuguese community. In the case of Austin, it is its growth as a technological development centre that justifies the selection.
"We felt that having a tech hub was very important because of the growing demand for the 'digital nomad visa' and digital nomads who are choosing Portugal for various reasons, such as costs, quality of life and security," explained Bruce Hawker.
There are no direct flights from Austin to Portugal, but it turns out to be a relatively easy connection, not least because there are many daily flights to Europe. "I'm confident that Austin is a good choice," he emphasised. "In Texas there is a lot of wealth and people who are interested in coming here or even investing in Portugal."
In the case of Atlanta, the idea is to test interest in one of the United States' mega-cities, which has the world's largest and busiest airport. And in Boston, the focus is on the Portuguese-American community, in one of the states with the largest presence of people of Portuguese origin.
"The attraction is that it's an affluent city with good access to Portugal and with a strong Portuguese community, even second and third generation, which is always an important market for our events," said Bruce Hawker. It also has direct flights to Lisbon and the islands and a Portuguese consulate.
"One important thing we're going to present is the new reality of visas," said Bruce Hawker, referring to the changes to the golden visa and the conditions of the D7 and digital nomads.
The events, which will include tastings of Portuguese wines, are scheduled for the W Hotel Austin (24 February 2024), the Ritz Carlton Atlanta (28 February 2024) and the Ritz Carlton Boston (02 March 2024).
In June and September 2024, the 'Living in Portugal' events will return to California and New York.
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