Branded Residences: Portugal is the European country with the most projects in the pipeline

The phenomenon of Branded Residences is “in rapid growth” in Portugal, as recently stated by Pedro Fontainhas, Executive Director of the Portuguese Association of Residential Tourism and Resorts (APR). The Savills Global Residential Development Consultancy study, Branded Residences: Portugal Snapshot 2025, confirms this trend, concluding that Portugal is the European country with the most projects in the pipeline for the next five years: by 2031, the country will have over 1,200 branded residences across 15 new projects.

“The offer in this segment in Portugal is diverse, including golf resorts, such as the Viceroy at Ombria Algarve, and cosmopolitan urban projects, like the Hyatt Regency Lisbon. As is the case in most of the Mediterranean, the demand for the coastal lifestyle continues to be the driving force, with resorts representing 72% of the 11 developments already operational in the country. However, looking at the current pipeline, the Algarve and Lisbon remain the main focus areas,” states Savills in a statement.

According to the consultancy, seven new projects are expected to emerge in the Algarve over the next five years, equating to over 800 accommodation units. Meanwhile, Lisbon will see four new projects (174 units).

Spain presents similar figures to Portugal, both in terms of completed and developing branded residential projects. However, Savills reveals that, “of the 25 schemes planned in each country by 2031, Portugal has larger-scale projects, with a total of around 2,300 residential units, compared to Spain’s 1,300.”

“The rise of ‘non-hotel’ brands has been a globally observed trend, currently representing 21% of the segment, with a greater presence in urban centres. Portugal has also recorded this format, with Karl Lagerfeld and YOO Studio projects, both under development in Lisbon, competing for the first ‘non-hotel’ branded project,” the statement reads.

“(...) The outlook for this market in Portugal remains very optimistic, with an extraordinary growth rate expected over the next five years, reflecting investor and user confidence,” says Paula Sequeira, Head of Consultancy & Valuation at Savills.

Quoted in the document, Paula Sequeira also points to the Comporta region, which has positioned itself “as the next reference destination for branded residential projects.” “The region is prepared for a well-established market, competing with other reference destinations in the Mediterranean basin. However, we also see other regions with potential for this type of project, notably the city of Porto (...). Looking ahead, the prospects for this market in Portugal remain very optimistic, with an extraordinary growth rate expected over the next five years, reflecting investor and user confidence,” she concludes.

Louis Keighley, Head of Development Advisory at Savills Global Residential Development Consultancy, highlights the fact that several developers and brands are entering the national market, which is a sign of “strong confidence.”