Lisbon has secured its place as one of Europe’s leading luxury destinations for 2025, ranking second only to Paris in the latest Condé Nast Johansens survey. The Portuguese capital captured 28% of the preferences of over 1,700 respondents, confirming its growing appeal among discerning global travellers.
This recognition highlights Lisbon’s unique ability to blend historic charm with contemporary style and warm, authentic hospitality. It is a city that continues to attract those seeking an elevated lifestyle, whether for travel, investment, or a place to call home.
A culinary capital
Exceptional gastronomy remains at the heart of Lisbon’s appeal. According to the survey, 76% of respondents value Portuguese food and wine, an increase on last year’s figures. Lisbon’s culinary scene offers everything from neighbourhood petiscos to Michelin-starred dining, ensuring each meal is an experience in itself.
The city’s commitment to fresh, seasonal ingredients paired with award-winning wines turns dining in Lisbon into a sensory journey—one that resonates with those who see food as a central part of experiencing a place.
Culture at every corner
Lisbon’s vibrant cultural life is another reason it stands out. Nearly half of the luxury travellers surveyed prioritise cultural experiences when choosing a destination, with Lisbon delivering through a dynamic calendar of music festivals, art exhibitions, historic theatres and a thriving contemporary arts scene.
Wandering through Lisbon’s cobbled streets, visitors find live Fado, colourful azulejos, local markets and architectural treasures that reflect the city’s rich heritage, blending seamlessly with its modern creative energy.
Luxury living and premium hospitality
Lisbon has expanded its luxury offering with boutique hotels, rooftop terraces, exclusive wellness retreats and highly personalised services. The city’s ability to deliver a refined yet relaxed lifestyle in a safe and welcoming environment makes it an increasingly compelling alternative to more saturated European destinations.
Whether enjoying river views from a private terrace, relaxing in a rooftop pool overlooking the historic skyline, or exploring its vibrant districts, Lisbon offers a unique setting for a lifestyle rooted in quality and understated elegance.
Investing in Lisbon’s lifestyle
Lisbon’s recognition as a leading luxury destination reflects a broader trend: the city is no longer just a place to visit, but a place to live and invest in. The real estate market has seen continued demand, particularly in prime riverside and central neighbourhoods, as more international buyers seek to secure a residence in this dynamic European capital.
Whether as a permanent home, a second residence or a holiday base, owning property in Lisbon allows you to enjoy the city’s lifestyle throughout the year, balancing comfort, exclusivity and the unique vibrancy that only Lisbon can offer.
Ready to discover Lisbon?
As Lisbon continues to rise among Europe’s elite destinations, it offers more than a memorable stay: it offers a lifestyle investment grounded in authenticity and understated luxury. For those seeking a European base that balances vibrant culture, fine dining, and sun-filled days by the river, Lisbon is a destination worth considering now.
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