Branded residences in the Algarve: the next frontier in luxury living

The global market for branded residences has surged by an astonishing 180% in the past decade—and Portugal is emerging as one of its most dynamic new frontiers. As highlighted in Savills’ Branded Residences 2024/2025 report, the country is experiencing “unprecedented growth” in this sector, with the Algarve leading the charge.

At the heart of this evolution is Kronos Homes, now offering exclusive Marriott and Westin branded residences at the newly reimagined Salgados Resort in the Algarve. These homes are more than just properties—they’re curated lifestyle experiences combining luxury living, five-star hotel service, and outstanding investment potential.

A global trend arrives in Portugal

Branded residences—private homes affiliated with top-tier hospitality brands—have become increasingly attractive to high-net-worth individuals looking for reliable quality, exceptional service, and hassle-free living. According to Savills, demand is set to keep rising as affluent international buyers seek lock-up-and-leave second homes or refined primary residences across sun-soaked destinations like Portugal.

Marriott International continues to lead the branded residences market globally, a position it has held since 2002. Now, with the launch of Marriott Residences Algarve Salgados and The Residences at The Westin Salgados Beach Resort, this premium concept is becoming a tangible reality in Portugal.

Inside the Salgados offering

Kronos Homes

The two developments—expertly managed by Highgate Portugal—comprise a total of 96 residences. Homes at the Westin Salgados Beach Resort offer spacious two- and three-bedroom layouts, starting at €675,000, just 100 metres from Salgados Beach. Meanwhile, the Marriott Residences overlook the lush fairways of the Salgados Golf Course and start at €350,000 for one-bedroom units.

Residents benefit from a full suite of luxury amenities:

• Swimming pools
• Wellness and fitness centres
• Restaurants and spa facilities
• Concierge services
• Direct access to an 18-hole golf course

Each property is sold fully furnished and key-ready, designed to meet the exacting standards of Marriott and Westin. The generous balconies and indoor-outdoor flow make them ideal for both year-round living and extended holidays.

Why branded residences appeal to international buyers

For those relocating to or investing in Portugal, branded residences offer a rare blend of comfort, security, and convenience. Lock-up-and-leave features, optional rental programmes, and fully managed services mean you can enjoy the property when you like—and potentially earn income when you’re not using it.

With Faro International Airport just 35 minutes away, and regular direct flights to the UK, US, and Europe, these residences are easily accessible and well-positioned for those with an international lifestyle.

As Alda Filipe, Partner and Regional Director at Kronos Homes, puts it:

“Branded residences take the Portuguese property offering to the next level—delivering exceptional quality, service and amenities, along with strong potential for capital appreciation and rental returns.”

Kronos Homes

A golden opportunity in the Algarve

Whether you’re seeking a stylish new home under the Algarve sun, a secure long-term investment, or a low-maintenance holiday base, Marriott and Westin Residences at Salgados offer the best of all worlds. As this fast-growing market matures, early buyers are perfectly positioned to benefit—not just from the lifestyle, but from the financial upside too.

If you’ve been considering a move to Portugal or looking to invest in a high-end property that blends international standards with Portuguese charm, the time to explore branded residences is now.