Holiday rentals in Portugal: how to make your holiday home stand out and make money

From your holiday rental listing, to how much your charge, here are out tips for getting 100% occupancy and recovering from the crisis.

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What to do when marketing your holiday home in Portugal
26 August 2021, Redaction

The COVID-19 pandemic is still very much amongst us, but thanks to the high vaccination rate and the use of the digital certificates, people have more and more freedom to pack their bags and go on holiday. As a result, it is expected that the tourist accommodation sector in Portugal will be able to get back on track and start to recover.

If you own a holiday home in Portugal that you don't use all year round or are not able to travel to, a great option is to rent out the property as tourist accommodation, meaning you can also make some extra money. The winds seem to be blowing in favour of tourism in Portugal, but to make your tourist accommodation (known in Portugal as AL or Alojamento Local) business more profitable, there is a lot you can do. Check out our tips on how to make your holiday home in Portugal stand out and make money with the help of holiday rental experts. 

So that you have your holiday home booked to full capacity, the team at Avaibook (idealista's tourist accommodation management software) has prepared a list of 5 tips with everything a tourist accommodation owner or manager should do, as well as several mistakes to avoid. 

Online visibility of your holiday home

Is it a good idea to advertise your accommodation in every online holiday rental website? The answer is simple: no! First of all, you should analyse your business in depth, including what type of accommodation you have, what kind of audience you want to target and what possibilities exist in the market.

Secondly, the success of your holiday home in Portugal should also not just depend on one or two platforms, so it is important to diversify. In an ideal world, it is best to have at least 4 or 5 advertisements on different websites when renting out your holiday home. This should include some with a wider reach, such as Booking.com, Airbnb and Expedia. And others for more niche customers, such as Rentalia or Vrbo.

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Take quality photos of your holiday home

Another common mistake is not communicating the best features of the accommodation to the customer. It is quite common to find properties with less detailed descriptions and to provide little information either about the accommodation or its surroundings. However, you should not leave room for doubt, be honest and creative! Remember that you are selling experiences, not just a bed for the night.

And as picture is worth a thousand words, you should hire a professional to take high quality photographs of your accommodation. You could even offer an immersive experience of the accommodation with a Virtual Tour. The most important things is to make tourists want to be in your holiday rental and not in another.

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Set seasonal accommodation rates

Preparing a pricing strategy for tourist accommodation in Portugal is essential. You should take into account fixed costs, as these can be used to calculate an average price per night. This way, you don't risk putting your holiday home on the market at a lower rate than you should.

Apart from this, it is also important to analyse the competition and their history. Note that there are some tools on the market, such as 'Market Data', that help you analyse and prepare your pricing strategy quickly and easily.

You should also define different seasons, from high to low, according to the calendar and adjust your rates accordingly. You should check all festive dates, both in your area  in Portugal and in the countries of potential customers, as they may take holidays at that time. Organise your business so you can make the most of the different times of the year.

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Invest in your own website for your tourist accommodation

Having a direct sales channel is fundamental nowadays more than ever. This is because, due to the pandemic, tourists are looking for communication channels where they can ask questions quickly and directly. For this reason, having your own website is very important, as well as providing a way to book, as it can boost business and help multiply bookings.

Your holiday rental property's website should be well structured. Don't forget that your website is a window to the world and will be one of your customers' main sources of information, so do your best and structure it well. 

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Bookings on request

If you don't have the 'on request' option enabled on all channels, do it as soon as you can. This is another factor that will help you get more bookings, especially now that travel trends tell us that 2 out of 5 bookings are made on the same day or just 2 days before the trip, meaning that last-minute is the new trend.

There's always the fear of losing control over who's staying in your holiday home by accepting bookings outright, but you can trigger some restrictions to put your mind at ease. Note that by implementing this option, you will have a higher conversion rate, which can even go up to 30%!

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