Portugal continues to attract strong interest from property buyers in the United Kingdom and the United States. Even after the end of the golden visa programme and tighter rules for non-habitual residents, both countries remain key sources of international buyers. idealista data shows that a large share of foreign listing visits now comes from the UK and the US, highlighting Portugal’s ongoing appeal as a destination for investment, holiday homes, and relocation.
Top destinations for British and American buyers
Foreign interest is particularly strong in Portugal’s islands and southern regions, where climate, lifestyle, and accessibility make properties especially desirable.
- Madeira: The island tops the list for British buyers, who account for 17% of foreign listing visits. Americans are also active, making up 10% of visits. The combination of mild weather, scenic landscapes, and modern amenities makes Madeira highly attractive to buyers looking for a permanent residence or holiday property.
- Faro and the Algarve: British buyers represent 17% of international visits in Faro, and American interest is growing as the Algarve continues to be a hotspot for holiday homes and retirement properties. The region’s beaches, golf resorts, and easy access to the UK make it especially appealing.
- São Miguel (Azores): Americans dominate with 34% of visits, while British buyers are also increasingly exploring the island. São Miguel’s natural beauty, volcanic landscapes, and relaxed lifestyle draw those looking for a quieter, more unique property experience.
- Viana do Castelo: This northern coastal town is gaining attention from both UK and US buyers. Its combination of traditional architecture, scenic surroundings, and growing infrastructure is appealing to international buyers seeking a balance between city and countryside living.
Lisbon and Porto attract fewer British and American buyers compared with the islands and southern districts, but interest is still significant. In Lisbon, Americans account for 14% of visits and UK buyers 13%. Porto sees a slightly smaller share, but its thriving cultural scene and riverside appeal continue to attract buyers from both countries.
Why British and American buyers are choosing Portugal
Several factors contribute to the sustained interest from UK and US buyers:
- Climate and lifestyle: Portugal offers warm summers, mild winters, and a relaxed, outdoor-oriented lifestyle that appeals to both retirees and working professionals.
- Accessibility: Direct flights from the UK and US make Portugal easily reachable for holidaymakers and long-term residents alike.
- Property variety: From coastal apartments and golf resort homes in the Algarve to traditional houses in the Azores and Madeira, there is a wide range of properties to suit different budgets and tastes.
- Investment opportunities: Portugal’s property market has proven stable, with attractive potential returns on investment, particularly in areas popular with foreign buyers.
Focus areas for UK and US buyers
- British buyers tend to favour Madeira, Faro, the Algarve, and São Miguel, often looking for second homes, holiday properties, or retirement options.
- American buyers are particularly active on São Miguel and Madeira, with additional interest in Lisbon and Faro, often drawn by lifestyle factors, investment potential, and unique holiday experiences.
Portugal remains a top choice for UK and US buyers
Whether seeking a holiday retreat, a long-term investment, or a new place to live, British and American buyers remain highly active in Portugal’s property market. Islands like Madeira and São Miguel, alongside regions such as Faro and Viana do Castelo, continue to attract strong attention. Portugal’s mix of natural beauty, lifestyle appeal, and accessible property options ensures it remains one of the top destinations for buyers from the UK and the US.