One of the secrets to selling a house on the internet is to promote the sale effectively and creating a good listing is crucial. Digital marketing allows you to bring the property closer to buyers through listings, written description and the inside look of the property, with professional photographs and videos, as well as details about its location, distribution, condition and price.
The first thing to consider when preparing an listing for sale is to make sure that the listing highlights the special features that make that house unique. A swimming pool, a hydromassage bath or a fireplace, for example, are aspects that can increase the value of your listing and make the person who sees it want to visit the house or even imagine living there, as explained in this article by Ana Palacios, idealista workshop manager.
Take good pictures. Pictures are one of the first things buyers look for to start forming an opinion about the house. These are key tools to make your properties stand out from the rest, increase your value as a professional and contacts based on the number of images you post per listing. At idealista we recommend that you put between 25/30 photos per property, showing all possible rooms, as well as the house plans, common areas, garage, storage room and surroundings.
To get good images of the rooms and some general details, we advise you to prepare the lighting, turning on all the lights in the house, frame carefully, and use a fixed or panoramic tripod whenever possible.
There are many free tools and apps that can help you create and edit photos with professional patterns. See, for example, how to edit photos with snapseed and find out how to make your photos look amazing. Remember you are selling light and space.
Videos are another important element in your listings. 80% of internet traffic is video, so if your listing includes a video, it's very likely to generate +200% more clicks than another listing that only has photos. We therefore advise you to record videos of your properties that do not exceed one and a half minutes in length and are at least 30 seconds long. The reason is simple: a long video can be heavy and tire your audience, while with a very short one, you probably won't be able to show all the information about the house.
Video applications such as Magisto, Inshot, Filmorago or Imovie, can help you create and edit videos of your properties very easily and achieve very interesting results.
In idealista, only 15% of the listings have plants. It has been proven that listings that include a plant have more contacts and get better natural positioning than those that don't. There are many iPhone and Android apps with which you can create basic floor plans such as MagicPlan, Floorplanner or Room Planner.
Another tool you can include in your listings is 2d/3d technology and make a virtual 'tour' or matterport of the house. Throughout the recent months of confinement, with restrictions on mobility and social distancing, this type of technology has become the greatest immersive experience for buyer clients, allowing 24-hour access to the home from anywhere in the world to visit and buy the home without having to physically travel to it.
An idealista listing with virtual technology nowadays achieves better positioning than listings that only have photos or videos, and increases visibility and contact opportunities. According to matterport, incorporating this type of technology into your marketing strategy can increase sales by up to 9%.
The other thing to bear in mind when offering a house for sale is the description. The value of something is the value you place on it. The important thing is not what you say, but how you say it. To attract the buyer's attention, you must enable them to imagine what it would be like to live there.
The fuller and more attractive the description of the property, the greater the chances of attracting the attention of potential buyers. There are marketing tools, such as storytelling or copywriting, that teach you how to write listings that sell. People don't buy products or services, they buy emotions, so we have to sell the benefits of the house, not just the features of the property.
There is no point in concealing significant aspects of the house. If you do not have a balcony or garage, please say so in the listing. Try to use clear, transparent language to avoid wasting time with unnecessary consultations and visits. The idea is to tell the buyer what they can do with that flat you are selling
Having good reviews, quality photographs and multimedia technology will offer the buyer as much information as possible. The more information a buyer has about the house, the easier it is for them to decide, the more successful your listing will be, and consequently the better deal you will close.
Devoting time shows you care. So, if you want to create a good listing to sell a house on the internet, you must dedicate a little time to it.
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